Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleNo, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleTo allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts qu...
View articleFashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...
View articleIndonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleAsia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleCrisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleThe introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleA new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
View articleNow, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...
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