In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleThe network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities fo...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleWhile mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleThe social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the...
View articleA recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleNew research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. R...
View articleA recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Read More...
View articleTechnology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleA new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View articleA recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose....
View articleE-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleUsablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Read More...
View articlePaid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...
View articleA look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...
View articleAs sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View article