Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

10y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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Facebook and YouTube Lead Mobile Online Activity [Study]
Audience

Facebook and YouTube Lead Mobile Online Activity [Study]

10y Yuyu Chen

Facebook and YouTube Lead Mobile Online Activity [...

As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...

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Predictions for 2014: Smartphones, Showrooming, and Micro-location
Asia

Predictions for 2014: Smartphones, Showrooming, and Micro-location

10y Elisa Harca

Predictions for 2014: Smartphones, Showrooming, an...

I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...

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Mobile Cements Status as Primary Shopping Channel
Data insights

Mobile Cements Status as Primary Shopping Channel

10y Yuyu Chen

Mobile Cements Status as Primary Shopping Channel

Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...

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American Football Strengthens Video Advertising
Media

American Football Strengthens Video Advertising

10y Yuyu Chen

American Football Strengthens Video Advertising

An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Read More...

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Has Mobile Marketing Come of Age?
Asia

Has Mobile Marketing Come of Age?

10y Darren Yan

Has Mobile Marketing Come of Age?

Consider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...

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Becoming One With Our Email Addresses
Email

Becoming One With Our Email Addresses

10y Dave Hendricks

Becoming One With Our Email Addresses

Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually,...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Ad Industry Metrics

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne &...

10y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Ad Industry Metrics

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

11y Yuyu Chen

Mobile Advertising Budgets Up 142 Percent Over 201...

Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...

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Over 50 Percent of Unique Email Opens Now Mobile
Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

11y Yuyu Chen

Over 50 Percent of Unique Email Opens Now Mobile

The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...

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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Media

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

11y Jonathan Blaugrund

Mobile vs. Mobile: Tablets Outpace Smartphones as ...

We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...

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Mobile Trends in China and Opportunities for Brands
Asia

Mobile Trends in China and Opportunities for Brands

11y Andy Radovic

Mobile Trends in China and Opportunities for Brand...

Let's take a look at some recent stats first. Read More...

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Native Mobile Experience More Effective Than Banner Ads: Study
Asia

Native Mobile Experience More Effective Than Banner Ads: Study

11y Adaline Lau

Native Mobile Experience More Effective Than Banne...

The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...

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Kickbit Rewards Engaged Cellphone Users With Mobile Data
Media

Kickbit Rewards Engaged Cellphone Users With Mobile Data

11y Mary Lisbeth D'Amico

Kickbit Rewards Engaged Cellphone Users With Mobil...

Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out ...

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Digital Does Not Equal Social
Asia

Digital Does Not Equal Social

11y Jon Wade

Digital Does Not Equal Social

If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...

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Smartphones: The Future of Marketing Research in Asia Pacific
Analytics

Smartphones: The Future of Marketing Research in Asia Pacific

11y Ray Poynter

Smartphones: The Future of Marketing Research in A...

Asia will be central to the development of mobile research. Read More...

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Skies the Limit for New Oreo App
Media

Skies the Limit for New Oreo App

11y Melanie White

Skies the Limit for New Oreo App

There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Sk...

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Marin Logs State of Global Search Marketing
Data insights

Marin Logs State of Global Search Marketing

11y Susan Kuchinskas

Marin Logs State of Global Search Marketing

The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...

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Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Email

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

11y Matt Kapko

Inbox Zero Goals Aside, Email Is Still the Top Dig...

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...

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2013 is The Year Mobile Becomes a Mainstream Media Channel
Asia

2013 is The Year Mobile Becomes a Mainstream Media Channel

11y Darren Yan

2013 is The Year Mobile Becomes a Mainstream Media...

3 developments in the mobile ecosystem that will have an impact on marketers. Read More...

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Mobile + E-Commerce = Love Story
Asia

Mobile + E-Commerce = Love Story

11y Ohad Hecht

Mobile + E-Commerce = Love Story

Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

11y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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Google Study Reveals Web Influencing Smartphone Sales
Audience

Google Study Reveals Web Influencing Smartphone Sales

11y James Dohnert

Google Study Reveals Web Influencing Smartphone Sa...

Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...

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Familiar but New - Japan's Digital Marketing Landscape 2013
Asia

Familiar but New - Japan's Digital Marketing Landscape 2013

11y Jeff Lippold

Familiar but New - Japan's Digital Marketing Lands...

Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...

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Big Data Will Transform Financial Industry, Warns TomorrowToday
Analytics

Big Data Will Transform Financial Industry, Warns TomorrowToday

11y Michael Shashoua

Big Data Will Transform Financial Industry, Warns ...

The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...

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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Asia

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

12y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

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Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia
Asia

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

12y Guest

Study: Philippines Fastest Growing Smartphone Sale...

Smartphone sales are growing steadily due to more affordable price points in the market. Read More...

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