Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Asia

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

12y Idris Nagri

Dominant Devices: Dramatically Increase the ROI of...

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...

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Mobile Marketing in Emerging Markets - What You Need to Know
Asia

Mobile Marketing in Emerging Markets - What You Need to Know

12y Vikas Gulati

Mobile Marketing in Emerging Markets - What You Ne...

Five things every marketer should know about mobile in emerging markets. Read More...

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6 Tips for Driving E-Commerce Success in Japan
Asia

6 Tips for Driving E-Commerce Success in Japan

12y Idris Nagri

6 Tips for Driving E-Commerce Success in Japan

E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Read More...

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Waiting for That Year of Mobile - An Indian Perspective
Asia

Waiting for That Year of Mobile - An Indian Perspective

12y RP Singh

Waiting for That Year of Mobile - An Indian Perspe...

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...

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Mobile Search 2012
Asia

Mobile Search 2012

12y Idris Nagri

Mobile Search 2012

Marketers, start your mobile campaign now. Here's how. Read More

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Location-Based Advertising: The Importance of Location to Advertising
Asia

Location-Based Advertising: The Importance of Location to Advertising

12y Idris Nagri

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

13y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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Is Jiepang the Answer to Foursquare in the Chinese Market?
Asia

Is Jiepang the Answer to Foursquare in the Chinese Market?

13y Idris Nagri

Is Jiepang the Answer to Foursquare in the Chinese...

Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...

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Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

13y Idris Nagri

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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How Businesses Should Respond to the Converging Social Mobile Network
Asia

How Businesses Should Respond to the Converging Social Mobile Network

13y Idris Nagri

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

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The Japanese Mobile Dichotomy
Asia

The Japanese Mobile Dichotomy

13y Idris Nagri

The Japanese Mobile Dichotomy

We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply de...

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Most Marketing Buzz Words Today Are at Least 10 Years Old
Asia

Most Marketing Buzz Words Today Are at Least 10 Years Old

14y Idris Nagri

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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Slinky Rings In 60th Anniversary
Marketing

Slinky Rings In 60th Anniversary

18y Idris Nagri

Slinky Rings In 60th Anniversary

To commemorate the classic toy's 60th year on the planet, the folks at AG Interactive, the new media subsidiary of American Greetings, want your cell ...

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