The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-sized businesses.
Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use it successfully.
Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to thwart blockers by serving ads people don't want to intercept.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages.