Local Online Ads to Hit $15.7B in 2011. Or Is It $23.3B?
Marketing

Local Online Ads to Hit $15.7B in 2011. Or Is It $23.3B?

12y Kate Kaye

Local Online Ads to Hit $15.7B in 2011. Or Is It $...

A look at two recent local online ad spending forecasts and why they disagree by billions. Read More...

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Local Digital Ad Revenue to Hit $23.3 Billion This Year
Local

Local Digital Ad Revenue to Hit $23.3 Billion This Year

12y Kate Kaye

Local Digital Ad Revenue to Hit $23.3 Billion This...

BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Read More...

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Winning Email Marketing Tactics for SMBs in China
Asia

Winning Email Marketing Tactics for SMBs in China

13y Francis Kwok

Winning Email Marketing Tactics for SMBs in China

Consider these winning tactics to acquire new customers and retain existing ones. Read More...

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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

13y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

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Facebook Places Checks Out - Will Your Customers Follow?
Marketing

Facebook Places Checks Out - Will Your Customers Follow?

13y Steve Sherfy

Facebook Places Checks Out - Will Your Customers F...

Marketers have these three opportunities to overcome the loss of Places and its 45 million users. Read More...

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Why Mobile Isn't Just for Big Brands Anymore
Media

Why Mobile Isn't Just for Big Brands Anymore

13y Craig Hagopian

Why Mobile Isn't Just for Big Brands Anymore

With mobile advertising, SMBs can enter the mobile space now and affordably and generate qualified leads and local awareness. Read More...

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Buffalo Social Media Firm Focuses on Educating Local Clients
Social

Buffalo Social Media Firm Focuses on Educating Local Clients

13y Kate Kaye

Buffalo Social Media Firm Focuses on Educating Loc...

Young Western NY firm teaches mom-and-pops how to do Facebook for themselves. Read More...

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Merchant Combines Groupon with SMS, Finds Sweet Success
Media

Merchant Combines Groupon with SMS, Finds Sweet Success

13y Christopher Heine

Merchant Combines Groupon with SMS, Finds Sweet Su...

Gelato retailer averages 12 percent redemption rate on coupons sent via text. Read More...

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Survey: Daily Deals Drive SMB Leap to Mobile
Media

Survey: Daily Deals Drive SMB Leap to Mobile

13y Jack Marshall

Survey: Daily Deals Drive SMB Leap to Mobile

Borrell: Over 80% of SMBs to invest in mobile marketing in 2011. Read More...

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Loopt Offers New Twist on Deals as Competition Grows
Social

Loopt Offers New Twist on Deals as Competition Grows

13y Christopher Heine

Loopt Offers New Twist on Deals as Competition Gro...

Geo-social app lets consumers request discounts, but businesses have veto power. Read More...

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Amex Talks Facebook, Foursquare, and SMBs
Financial Services

Amex Talks Facebook, Foursquare, and SMBs

13y Christopher Heine

Amex Talks Facebook, Foursquare, and SMBs

Q&A with VP Julie Berkun Fajgenbaum. Read More...

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Amex Offers Display Ads to SMBs
Display Advertising

Amex Offers Display Ads to SMBs

13y Christopher Heine

Amex Offers Display Ads to SMBs

Platform integrates banners and Facebook promos. Read More...

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Local.com Shopping Spree Yields Deals and Real-Time Product Search
Ecommerce

Local.com Shopping Spree Yields Deals and Real-Time Product Search

13y Susan Kuchinskas

Local.com Shopping Spree Yields Deals and Real-Tim...

Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Read More...

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Oh Those Bones, oh Those Bones, oh Those Dry Bones
Local

Oh Those Bones, oh Those Bones, oh Those Dry Bones

13y Gregg Stewart

Oh Those Bones, oh Those Bones, oh Those Dry Bones

What the integration of social media and search means for SMBs. Read More...

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Web Ads to Draw Nearly 25% of Local Spend by 2015
Display Advertising

Web Ads to Draw Nearly 25% of Local Spend by 2015

13y Kate Kaye

Web Ads to Draw Nearly 25% of Local Spend by 2015

Daily deals craze and smartphone growth drive spending, says BIA/Kelsey. Read More...

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Real-Time Analytics for Small-to-Medium-Sized Businesses
Analytics

Real-Time Analytics for Small-to-Medium-Sized Businesses

13y Jack Aaronson

Real-Time Analytics for Small-to-Medium-Sized Busi...

For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Read More...

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SMBs to Boost Social Media and E-mail Spending in 2011
Local

SMBs to Boost Social Media and E-mail Spending in 2011

13y Kate Kaye

SMBs to Boost Social Media and E-mail Spending in ...

Borrell Associates finds more than half of small businesses will increase digital spending this year. Read More...

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SMB Social Analysis – Can Money Buy You Friends?
Local

SMB Social Analysis – Can Money Buy You Friends?

13y Gregg Stewart

SMB Social Analysis – Can Money Buy You Friends?

Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find...

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Facebook Places Pleases SMBs, Groupon Doesn't
Social

Facebook Places Pleases SMBs, Groupon Doesn't

13y Christopher Heine

Facebook Places Pleases SMBs, Groupon Doesn't

Study says most local merchants that have tested group-buying platforms do not plan to repeat. Read More...

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Marketing-Strategy Checklist for SMBs in 2011
Local

Marketing-Strategy Checklist for SMBs in 2011

13y Gregg Stewart

Marketing-Strategy Checklist for SMBs in 2011

Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

13y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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Opportunities for Online Marketing in 2011
Marketing

Opportunities for Online Marketing in 2011

13y Anna Maria Virzi

Opportunities for Online Marketing in 2011

A look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...

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Small Business Gets Social
Social

Small Business Gets Social

14y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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For Small Businesses, Yahoo and Bing Ad CTR Rose in '09
Paid Search

For Small Businesses, Yahoo and Bing Ad CTR Rose in '09

14y Kate Kaye

For Small Businesses, Yahoo and Bing Ad CTR Rose i...

Small businesses spent 111 percent more on SEM during Q4 compared to '08, according to a new report from WebVisible. Read More...

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Small Business Has Big E-mail Marketing Opportunity
Email

Small Business Has Big E-mail Marketing Opportunity

14y Stephanie Miller

Small Business Has Big E-mail Marketing Opportunit...

How are you using e-mail marketing to grow your small business? Learn what some top e-mail marketers would advise. Read More...

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Big Ad Opportunities for Small Businesses
Media

Big Ad Opportunities for Small Businesses

15y Tessa Wegert

Big Ad Opportunities for Small Businesses

Between video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Read More...

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