Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

2y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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7 ways marketers can use SMS to increase revenue and customer engagement

Digital Marketing 7 ways marketers can use SMS to increase revenue and customer engagement

2y Jacqueline Dooley

7 ways marketers can use SMS to increase revenue a...

Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....

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Brands should add text/message and have “identical support” across channels

Digital Marketing Brands should add text/message and have “identical support” across channels

3y Barry Levine

Brands should add text/message and have “identical...

New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...

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Why you need an SMS chatbot right now: Six strategic best practices

AI & Automation Why you need an SMS chatbot right now: Six strategic best practices

3y Hillary Black

Why you need an SMS chatbot right now: Six strateg...

Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...

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Conversational ads: The future of two-way interaction is now

AI & Automation Conversational ads: The future of two-way interaction is now

3y Mahi de Silva

Conversational ads: The future of two-way interact...

Rapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...

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4 ways cross-channel messaging levels up customer engagement

Strategies 4 ways cross-channel messaging levels up customer engagement

4y Alexa Lemzy

4 ways cross-channel messaging levels up customer ...

Multi-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...

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Is SMS marketing still relevant in 2017?

Disruptive MarTech Is SMS marketing still relevant in 2017?

5y Chris Camps

Is SMS marketing still relevant in 2017?

It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?

Email Is Facebook Messenger a viable alternative to SMS, email and push notifications?

6y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

6y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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American Apparel: driving customer centricity in an omnichannel world

Acquisition American Apparel: driving customer centricity in an omnichannel world

6y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

7y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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Formulating a credible go-to market strategy for your mobile site or app

Insights Formulating a credible go-to market strategy for your mobile site or app

7y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

7y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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5 strategies that guarantee digital marketing success

Marketing 5 strategies that guarantee digital marketing success

7y Ellen Valentine

5 strategies that guarantee digital marketing succ...

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

7y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

7y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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The 2015 holiday season is more omnichannel than ever

Ecommerce The 2015 holiday season is more omnichannel than ever

7y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Separating the 'what' from the 'how' in digital marketing

Email Separating the 'what' from the 'how' in digital marketing

7y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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Setting up email CRM to drive the purchase journey

Asia Setting up email CRM to drive the purchase journey

7y Nick Annetts

Setting up email CRM to drive the purchase journey

As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Re...

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4 ways to create personalized marketing messages

Email 4 ways to create personalized marketing messages

7y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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Your 5 Mobile Musts This Holiday Season

Media Your 5 Mobile Musts This Holiday Season

7y Michael Della Penna

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...

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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

Media Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

7y Michael Della Penna

Why Retailers Will Embrace the New Mobile Consumer...

Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...

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Marketers: What’s On Your Tech Chart?

Marketing Marketers: What’s On Your Tech Chart?

7y Ellen Valentine

Marketers: What’s On Your Tech Chart?

Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...

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Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Email Instant Messaging to Overtake Email as Biggest Digital Communication Platform

7y Dan Worth

Instant Messaging to Overtake Email as Biggest Dig...

Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...

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The Idiot’s Guide to Running a Digital Strategy

Asia The Idiot’s Guide to Running a Digital Strategy

7y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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Recasting Business Communications in Today’s Omnichannel World

Asia Recasting Business Communications in Today’s Omnichannel World

7y Safitri Sri

Recasting Business Communications in Today’s Omnic...

With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...

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Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

Asia Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

8y Nick Annetts

Creative Ideas Are Good, but Creative Solutions Ar...

A look at how to use data for more targeted advertising and better return on investment. Read More...

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