In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.
Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel approach to digital advertising.
Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences.