Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season.
Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data.
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.
With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions.
A look at how to use data for more targeted advertising and better return on investment.
Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages.
Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience.
As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge.
A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994.