Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleAs younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
View articleLearn how to improve email performance by building long-term customer engagement through emails. Read More...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
View articleWhile both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
View articleRemember: your mobile messaging strategy must start and end with the customer. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleBy adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Rea...
View articleNow is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...
View articleThe company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...
View articleCompanies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...
View articlePut mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Read More...
View articlePredictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Read...
View articleHow do you build a relationship and community around SMS? Read More...
View articleProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Read More...
View articleChoose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Read More...
View articleDoes your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Read More...
View articleChirpify connects to PayPal to automate donations through a single tweet. Read More...
View articleFees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...
View articleWith 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...
View articleSMS is the universal mobile app. Done well, it delivers bright brand touch points. Read More...
View articleGrowth of newcomers Pinterest and Google+ show social category is still in flux. Read More...
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