One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns.
The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy.
Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season.
Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data.
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business.
With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions.
A look at how to use data for more targeted advertising and better return on investment.
Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages.
Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience.