The 2012 Inbox: Mobile's Impact - Reloaded
Email

The 2012 Inbox: Mobile's Impact - Reloaded

12y Derek Harding

The 2012 Inbox: Mobile's Impact - Reloaded

A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Read More...

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Location-Based Advertising: The Importance of Location to Advertising
Asia

Location-Based Advertising: The Importance of Location to Advertising

12y Darren Yan

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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The Death of SMS...or Not
Asia

The Death of SMS...or Not

12y Mandeep Grover

The Death of SMS...or Not

Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...

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What SMS Will Bring You: Reach and Revenue
Automation

What SMS Will Bring You: Reach and Revenue

13y Stephanie Miller

What SMS Will Bring You: Reach and Revenue

Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Read More...

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Text Messaging Levels Off Among U.S. Adults
Media

Text Messaging Levels Off Among U.S. Adults

13y Douglas Quenqua

Text Messaging Levels Off Among U.S. Adults

If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Read More...

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Using Mobile Applications to Improve Email Acquisition
Email

Using Mobile Applications to Improve Email Acquisition

13y David Daniels

Using Mobile Applications to Improve Email Acquisi...

As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. R...

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Merchant Combines Groupon with SMS, Finds Sweet Success
Media

Merchant Combines Groupon with SMS, Finds Sweet Success

13y Christopher Heine

Merchant Combines Groupon with SMS, Finds Sweet Su...

Gelato retailer averages 12 percent redemption rate on coupons sent via text. Read More...

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Metrics to Optimise Mobile Campaigns
Asia

Metrics to Optimise Mobile Campaigns

13y Darren Yan

Metrics to Optimise Mobile Campaigns

While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Read More...

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Six Flags Runs Mobile Campaign for Ask.com
Media

Six Flags Runs Mobile Campaign for Ask.com

13y Christopher Heine

Six Flags Runs Mobile Campaign for Ask.com

2010 test leads to summer-long effort. Read More...

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How Being Innovative Really Pays Off in Mobile Advertising
Media

How Being Innovative Really Pays Off in Mobile Advertising

13y Rob Weber

How Being Innovative Really Pays Off in Mobile Adv...

Four ways you can take advantage of the shift in mobile marketing. Read More...

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Add SMS to Your Email Program
Email

Add SMS to Your Email Program

13y Mike Hotz

Add SMS to Your Email Program

When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Read More...

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Convergence - The Present Tsunami Hitting Advertising
Marketing

Convergence - The Present Tsunami Hitting Advertising

13y Augustine Fou

Convergence - The Present Tsunami Hitting Advertis...

Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Read More...

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Mobile: It's Here, So What Do I Do About It?
Media

Mobile: It's Here, So What Do I Do About It?

13y Jessica Richards

Mobile: It's Here, So What Do I Do About It?

It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Read More...

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The Renaissance of Email
Email

The Renaissance of Email

13y David Daniels

The Renaissance of Email

Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Read More...

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Email vs. SMS
Media

Email vs. SMS

13y Melinda Krueger

Email vs. SMS

In the end, customers want three things: entertainment, information, or a good deal. Read More...

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Don't Let Your Data Get in the Way of Your Marketing
Media

Don't Let Your Data Get in the Way of Your Marketing

13y Melinda Krueger

Don't Let Your Data Get in the Way of Your Marketi...

SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Read More...

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Blending SMS and Database Marketing for Greater Success
Asia

Blending SMS and Database Marketing for Greater Success

13y Darren Yan

Blending SMS and Database Marketing for Greater Su...

Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their ...

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More Channel Consolidation for E-mail?
Email

More Channel Consolidation for E-mail?

13y Jeanniey Mullen

More Channel Consolidation for E-mail?

Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversati...

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T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Media

T-Mobile Hikes SMS Rate: What Is Impact on Marketers?

14y Susan Kuchinskas

T-Mobile Hikes SMS Rate: What Is Impact on Markete...

Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Read More...

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