For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investment in the fast-growing but still-unmonetized photo sharing app.
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors were eager to buy shares in the company, bidding its shares up by 44% over the original offering price.
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data suggesting that Amazon's efforts to become a larger player in the digital advertising world are gaining steam.
Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to ... read more