The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

Digital Marketing Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

4y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

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Snapchat bounces back: How are brands marketing on the platform?

Digital Marketing Snapchat bounces back: How are brands marketing on the platform?

4y Tereza Litsa

Snapchat bounces back: How are brands marketing on...

Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Mobile WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

5y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

AR & VR AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

5y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

5y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Social Media Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

5y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?

Social Media Marketing TikTok was the most downloaded social media app Q1 2019. Should your brand join?

5y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

Marketing Technology Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

5y Tessa Judge

Martech news roundup: Facebook's Ad Library, Googl...

Roundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...

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Eight tips to improve your Snapchat marketing strategy

Digital Marketing Eight tips to improve your Snapchat marketing strategy

5y Tereza Litsa

Eight tips to improve your Snapchat marketing stra...

More than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences.  ...

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Snapchat Advertising: How to create your Snapchat Ads

Digital Marketing Snapchat Advertising: How to create your Snapchat Ads

5y Tereza Litsa

Snapchat Advertising: How to create your Snapchat ...

An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...

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Six key social media marketing trends for 2019

Digital Marketing Six key social media marketing trends for 2019

5y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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Social media Stories on the rise in 2018 holiday ads

Ecommerce Social media Stories on the rise in 2018 holiday ads

5y Kimberly Collins

Social media Stories on the rise in 2018 holiday a...

38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...

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How Reese's, Walmart and Jagermeister nailed their Halloween marketing

Digital Advertising How Reese's, Walmart and Jagermeister nailed their Halloween marketing

5y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

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Location, location, location: Where do Snapchat users go before shopping?

Social Media Marketing Location, location, location: Where do Snapchat users go before shopping?

5y Mike O'Brien

Location, location, location: Where do Snapchat us...

Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...

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What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

Ecommerce What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

6y Mike O'Brien

What makes Pinterest so shoppable?: Q&A with P...

We spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...

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3 common misconceptions marketers have about Gen Z

Strategy & Leadership 3 common misconceptions marketers have about Gen Z

6y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

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Augmented reality ads are here. Is your brand ready?

AR & VR Augmented reality ads are here. Is your brand ready?

6y Emily Alford

Augmented reality ads are here. Is your brand read...

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...

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The rise of Stories and the changing face of social marketing

Social Media Marketing The rise of Stories and the changing face of social marketing

6y Tereza Litsa

The rise of Stories and the changing face of socia...

 Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

AR & VR How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

6y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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4 takeaways from Neiman Marcus' awesome mobile app

Retail 4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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