It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
View articleBrand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...
View articleRather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleInnovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...
View articleSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleIn advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleBrands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most po...
View articleWith the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleDating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...
View articleIn UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...
View articleSocial media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleIn the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleAre publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...
View articleThe largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Rea...
View articleBringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...
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