Real-Time KFC Campaign Offers Chicken During Website Crashes
Marketing

Real-Time KFC Campaign Offers Chicken During Website Crashes

9y Mike O'Brien

Real-Time KFC Campaign Offers Chicken During Websi...

While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...

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Is Facebook Set to Become the Google of Social Media?
Social

Is Facebook Set to Become the Google of Social Media?

9y Emily Alford

Is Facebook Set to Become the Google of Social Med...

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...

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I Saw the Future and Then It Was Gone
Social

I Saw the Future and Then It Was Gone

9y Chris Copeland

I Saw the Future and Then It Was Gone

The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Read More...

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Change Agents Are Irrelevant
Marketing

Change Agents Are Irrelevant

9y B. Bonin Bough

Change Agents Are Irrelevant

In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thin...

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Discover Gives New Advertising Opportunities to Brands on Snapchat
Social

Discover Gives New Advertising Opportunities to Brands on Snapchat

9y Mike O'Brien

Discover Gives New Advertising Opportunities to Br...

With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...

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Twitter’s Foray Into Video and the Visual Web
Asia

Twitter’s Foray Into Video and the Visual Web

9y Andy Radovic

Twitter’s Foray Into Video and the Visual Web

As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...

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Can Facebook Rival YouTube's Video Dominance?
Media

Can Facebook Rival YouTube's Video Dominance?

9y Yuyu Chen

Can Facebook Rival YouTube's Video Dominance?

Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Read More...

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Reaching Millennials With Snapchat
Social

Reaching Millennials With Snapchat

9y Tim Nichols

Reaching Millennials With Snapchat

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Read More...

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Lenovo's Prankvertising Stunt Pulls Views From Shoppers
Media

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

9y Emily Alford

Lenovo's Prankvertising Stunt Pulls Views From Sho...

Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...

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Twitter CFO Hints at Acquisition With Accidental Public Tweet
Social

Twitter CFO Hints at Acquisition With Accidental Public Tweet

9y Dave Neal

Twitter CFO Hints at Acquisition With Accidental P...

Direct message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Read More...

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Holiday Deals Start Early for Amazon
Ecommerce

Holiday Deals Start Early for Amazon

9y Mike O'Brien

Holiday Deals Start Early for Amazon

To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...

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Marketing in 2014: Crisis or Breakthrough?
Marketing

Marketing in 2014: Crisis or Breakthrough?

9y Jeanniey Mullen

Marketing in 2014: Crisis or Breakthrough?

This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Read More...

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Snapchat Partners With Square for Peer-to-Peer Payments
Social

Snapchat Partners With Square for Peer-to-Peer Payments

9y Mike O'Brien

Snapchat Partners With Square for Peer-to-Peer Pay...

To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts qu...

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JBL Cross-Social Campaign Centers on #CordFail
Ecommerce

JBL Cross-Social Campaign Centers on #CordFail

9y Mike O'Brien

JBL Cross-Social Campaign Centers on #CordFail

Audio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...

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Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?
Social

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

9y Mike O'Brien

Will Snapchat's Lack of Targeting in First Ad Do M...

Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...

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5 Ways to Improve Social Commerce
Social

5 Ways to Improve Social Commerce

9y Angie Pascale

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans
Media

Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

9y Emily Alford

Sour Patch Kids "Breaks Out" a YouTube Series to L...

"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...

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Advertisers Seek Sleeker Alternatives to YouTube
Media

Advertisers Seek Sleeker Alternatives to YouTube

9y Emily Alford

Advertisers Seek Sleeker Alternatives to YouTube

Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...

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Pepsi's CMO Talks Mobile
Media

Pepsi's CMO Talks Mobile

10y Mike O'Brien

Pepsi's CMO Talks Mobile

Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...

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Ads and Videos May Make Their Way to Snapchat
Media

Ads and Videos May Make Their Way to Snapchat

10y Mike O'Brien

Ads and Videos May Make Their Way to Snapchat

The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...

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Champs Speaks to High School Athletes in 15-Second Instagram Snippets
Marketing

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

10y Lisa Lacy

Champs Speaks to High School Athletes in 15-Second...

The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...

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Will Facebook Launch Another Snapchat Clone Within Instagram?
Social

Will Facebook Launch Another Snapchat Clone Within Instagram?

10y Yuyu Chen

Will Facebook Launch Another Snapchat Clone Within...

Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Read More...

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Don’t Hold Your Breath Just Yet for Snapchat Monetization
Media

Don’t Hold Your Breath Just Yet for Snapchat Monetization

10y Lisa Lacy

Don’t Hold Your Breath Just Yet for Snapchat Monet...

The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?
Social

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

10y Lisa Lacy

Brands on Yo: Cheap Move for Press or Legit Market...

While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...

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Instagram Direct Remains Uncharted Territory for Brands
Social

Instagram Direct Remains Uncharted Territory for Brands

10y Lisa Lacy

Instagram Direct Remains Uncharted Territory for B...

Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...

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Facebook Launches Snapchat Rival Slingshot...Again
Social

Facebook Launches Snapchat Rival Slingshot...Again

10y Carly Page

Facebook Launches Snapchat Rival Slingshot...Again

Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...

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Will 2015 Be the Year of the Next Triple Crown Winner?
Email

Will 2015 Be the Year of the Next Triple Crown Winner?

10y Dave Hendricks

Will 2015 Be the Year of the Next Triple Crown Win...

Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...

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