Social Listening: New report uncovers missed opportunities for PR professionals

Analytics Social Listening: New report uncovers missed opportunities for PR professionals

4y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Seeing the trees for the forest with paid social

Seeing the trees for the forest with paid social

6y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Dark social: Why and how should you be tracking it?

Dark social: Why and how should you be tracking it?

6y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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What does the modern marketer look like in a multichannel world?

Multichannel What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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Nine free tools for measuring social ROI

Nine free tools for measuring social ROI

8y Rebecca Sentance

Nine free tools for measuring social ROI

It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...

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Programmatic TV: on the bench or just warming up?

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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How to use Facebook’s new Audience Optimization Targeting

How to use Facebook’s new Audience Optimization Targeting

8y Matt Owen

How to use Facebook’s new Audience Optimization Ta...

Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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Should you use Twitter's new conversational ads?

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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Three strategies for agile content marketing

Three strategies for agile content marketing

8y Mathew Sweezey

Three strategies for agile content marketing

Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...

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The digital download: Periscope in your Tweets and apps in your Uber

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Why e-commerce brands need native apps

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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How three brands used Pinterest to win consumers and why you should too

How three brands used Pinterest to win consumers and why you should too

8y Tessa Wegert

How three brands used Pinterest to win consumers a...

In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...

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Eight free social media management tools that are easy to use

Eight free social media management tools that are easy to use

8y Yuyu Chen

Eight free social media management tools that are ...

If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...

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Tweets of the week: #CES2016 and #Twitter10K take over

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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Why W Hotels is dying a social death on Facebook and Twitter

Why W Hotels is dying a social death on Facebook and Twitter

8y Yuyu Chen

Why W Hotels is dying a social death on Facebook a...

An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...

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Five killer content tools

Five killer content tools

8y Angie Pascale

Five killer content tools

Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...

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Seven of the biggest industry stats of 2015

Seven of the biggest industry stats of 2015

8y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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Google's Squared Online plays to digital talent shortages in Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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The missing 98 percent: why offline attribution matters

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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5 ways to use Google Analytics to find social media topics

5 ways to use Google Analytics to find social media topics

8y Angie Pascale

5 ways to use Google Analytics to find social medi...

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...

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Why Twitter's removal of share counts is a big pain in the ass

Why Twitter's removal of share counts is a big pain in the ass

8y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

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How meaningful is your campaign attribution?

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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How to use Pinterest Group Boards to drive traffic and increase engagement

How to use Pinterest Group Boards to drive traffic and increase engagement

8y Navneet Kaushal

How to use Pinterest Group Boards to drive traffic...

Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...

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Why your holiday marketing strategy needs unboxing videos

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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A beginner's guide to better measuring social ROI

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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