What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

Ecommerce What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

6y Mike O'Brien

What makes Pinterest so shoppable?: Q&A with P...

We spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

Search Marketing Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

6y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Will Instagram crack the local commerce code?

Will Instagram crack the local commerce code?

7y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

7y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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How Instagram became a social commerce powerhouse

How Instagram became a social commerce powerhouse

7y Tereza Litsa

How Instagram became a social commerce powerhouse

It has been a very busy year for Instagram. Read More...

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Seven ways to future-proof your digital strategy

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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Ello meets ecommerce: Ello launches 'Buy' and 'Hire Me' buttons

Ello meets ecommerce: Ello launches 'Buy' and 'Hire Me' buttons

8y Rebecca Sentance

Ello meets ecommerce: Ello launches 'Buy' and 'Hir...

Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s...

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Beyond Facebook: social media marketing opportunities in China and Japan

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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How SK-II blends ecommerce and social for improved brand perception

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Five reasons why China is a role model for digital innovation

Five reasons why China is a role model for digital innovation

8y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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How Moleskine is building a loyal customer base in China one experience at a time

How Moleskine is building a loyal customer base in China one experience at a time

8y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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Mary Meeker report puts China (and WeChat) on the global stage

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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Why Pinterest is Gardener's Supply Company's top social channel

Why Pinterest is Gardener's Supply Company's top social channel

8y Mike O'Brien

Why Pinterest is Gardener's Supply Company's top s...

Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...

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Seventeen brands with stellar Snapchat Stories

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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Five ways to incorporate social shopping into your digital marketing strategy

Five ways to incorporate social shopping into your digital marketing strategy

8y Rebecca Sentance

Five ways to incorporate social shopping into your...

At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...

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Nine retail brands rocking Instagram

Nine retail brands rocking Instagram

8y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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How to make the Chinese consumer feel like a VIP customer

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Economic slowdown in China means a booming ecommerce sector

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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What is x-commerce and why should marketers care?

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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How China's 100 million tourists are reshaping marketing strategies

How China's 100 million tourists are reshaping marketing strategies

8y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

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Wearable technology takes center stage in stats of the week

Wearable technology takes center stage in stats of the week

8y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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How many channels do brands need for a multichannel strategy?

Multichannel How many channels do brands need for a multichannel strategy?

8y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Why buy buttons haven’t taken off...yet

Why buy buttons haven’t taken off...yet

8y Yuyu Chen

Why buy buttons haven’t taken off...yet

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...

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How China's WeChat Wallet is going global

How China's WeChat Wallet is going global

8y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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How WeChat Wallet has kept QR codes alive in China

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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