Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature?
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.