Looking Back on Lessons From China's Singles Day
Asia

Looking Back on Lessons From China's Singles Day

9y Chris Maier

Looking Back on Lessons From China's Singles Day

Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...

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How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here
Asia

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strat...

9y Sheji Ho

How Southeast Asia Leapfrogged Web 1.0 and Why You...

Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...

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Digital Darwinism and Internet Thinking in China [Part 2]
Asia

Digital Darwinism and Internet Thinking in China [Part 2]

9y SY Lau

Digital Darwinism and Internet Thinking in China [...

In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...

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Proactiv Partners With YouTube to Let Vloggers Shine
Media

Proactiv Partners With YouTube to Let Vloggers Shine

9y Emily Alford

Proactiv Partners With YouTube to Let Vloggers Shi...

Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...

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5 Ways to Make Your Online Store More Social
Ecommerce

5 Ways to Make Your Online Store More Social

9y Angie Pascale

5 Ways to Make Your Online Store More Social

As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...

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Digital Darwinism and Internet Thinking in China [Part 1]
Asia

Digital Darwinism and Internet Thinking in China [Part 1]

9y SY Lau

Digital Darwinism and Internet Thinking in China [...

In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...

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A Single-Minded Approach to Online Sales in China
Asia

A Single-Minded Approach to Online Sales in China

9y Elisa Harca

A Single-Minded Approach to Online Sales in China

Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Read...

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Snapchat Partners With Square for Peer-to-Peer Payments
Social

Snapchat Partners With Square for Peer-to-Peer Payments

9y Mike O'Brien

Snapchat Partners With Square for Peer-to-Peer Pay...

To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts qu...

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An Introduction to Social Media in Hong Kong
Asia

An Introduction to Social Media in Hong Kong

9y Joshua J. Steimle

An Introduction to Social Media in Hong Kong

If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...

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Indonesia and Instagram: Ready For E-Commerce Takeoff
Asia

Indonesia and Instagram: Ready For E-Commerce Takeoff

9y Safitri Sri

Indonesia and Instagram: Ready For E-Commerce Take...

Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares....

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Fake Twitter Profile Reveals Consumer Engagement Levels [Study]
Social

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

9y Mike O'Brien

Fake Twitter Profile Reveals Consumer Engagement L...

Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...

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FireChat Aims to Heat Up Mobile Marketing in Emerging Regions
Asia

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

9y Sophie Loras

FireChat Aims to Heat Up Mobile Marketing in Emerg...

Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...

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Can Pinterest Make Your Small Business Bigger?
Social

Can Pinterest Make Your Small Business Bigger?

9y Mike O'Brien

Can Pinterest Make Your Small Business Bigger?

Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...

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Software, Social Media, and E-Commerce: The Digital Rise Continues in the East
Asia

Software, Social Media, and E-Commerce: The Digital Rise Continues in the E...

9y Elisa Harca

Software, Social Media, and E-Commerce: The Digita...

Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...

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Important Facets of Social Selling
Social

Important Facets of Social Selling

10y Jasmine Sandler

Important Facets of Social Selling

If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advanta...

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Twitter and Apple Are Changing the Way We Shop
Social

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Twitter Delves Further Into E-Commerce With Buy Button
Social

Twitter Delves Further Into E-Commerce With Buy Button

10y Mike O'Brien

Twitter Delves Further Into E-Commerce With Buy Bu...

Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...

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Saks Beefs Up Social Commerce With the Shoppable Selfie
Social

Saks Beefs Up Social Commerce With the Shoppable Selfie

10y Mike O'Brien

Saks Beefs Up Social Commerce With the Shoppable S...

The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Read More...

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Like2Buy Simplifies Shopping on Instagram
Social

Like2Buy Simplifies Shopping on Instagram

10y Mike O'Brien

Like2Buy Simplifies Shopping on Instagram

The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...

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Groupon Reveals Time-Based Booking for Businesses Accepting Reservations
Social

Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

10y Emily Alford

Groupon Reveals Time-Based Booking for Businesses ...

Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...

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Facebook Leads Way In In-store Sales for SMBs [Study]
Data insights

Facebook Leads Way In In-store Sales for SMBs [Study]

10y Yuyu Chen

Facebook Leads Way In In-store Sales for SMBs [Stu...

A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...

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10 Questions to Ask Your Social Media Audience
Social

10 Questions to Ask Your Social Media Audience

10y Bob Cargill

10 Questions to Ask Your Social Media Audience

Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...

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Twitter Unveils Objective-Based Ad Campaigns
Social

Twitter Unveils Objective-Based Ad Campaigns

10y Mike O'Brien

Twitter Unveils Objective-Based Ad Campaigns

The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligne...

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The Next Revolution in Social Commerce Is Still a Taboo
Social

The Next Revolution in Social Commerce Is Still a Taboo

10y Himanshu Sareen

The Next Revolution in Social Commerce Is Still a ...

As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...

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Pinterest Ramps Up E-Commerce Features
Social

Pinterest Ramps Up E-Commerce Features

10y Yuyu Chen

Pinterest Ramps Up E-Commerce Features

The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...

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Facebook Experiments With Buy Button
Social

Facebook Experiments With Buy Button

10y Mike O'Brien

Facebook Experiments With Buy Button

The new feature will allow users to purchase items without ever leaving Facebook, and perhaps alludes to the broader future of e-commerce. Read More...

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Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition
Data insights

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

10y Yuyu Chen

Twitter Dives Deeper Into E-Commerce With CardSpri...

The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...

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