China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
View articleWhile many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...
View articleThere's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...
View articleHome shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a di...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleFrom this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...
View articleHospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
View articleCompanies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...
View articleExpect to see a proliferation of niche social networks over the next 12 months. Read More...
View articleKen Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...
View articleDavid Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...
View articleDigital trends that will take off in 2011 – who will be the brand marketers to embrace them? Read More...
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