Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.
Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year.
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity?
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales.
After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy.
As your company grows, you will need to put more effort into supporting and maintaining your social media programs.