Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.