American Apparel: driving customer centricity in an omnichannel world

Acquisition American Apparel: driving customer centricity in an omnichannel world

5y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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How Moleskine is building a loyal customer base in China one experience at a time

Asia How Moleskine is building a loyal customer base in China one experience at a time

5y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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How KLM uses China's WeChat for customer service

Asia How KLM uses China's WeChat for customer service

6y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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How to make the Chinese consumer feel like a VIP customer

Acquisition How to make the Chinese consumer feel like a VIP customer

6y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Six stats of the week and what they mean for marketers in the Asia Pacific

Asia Six stats of the week and what they mean for marketers in the Asia Pacific

6y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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How China's 100 million tourists are reshaping marketing strategies

Asia How China's 100 million tourists are reshaping marketing strategies

6y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

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Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

6y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

6y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Building brand advocates in a connected world

Community Management Building brand advocates in a connected world

6y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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Why have QR codes taken off in China?

Asia Why have QR codes taken off in China?

6y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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Search and social media: a look at current trends in digital storytelling

Marketing Search and social media: a look at current trends in digital storytelling

6y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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Facebook Lead Ads opens up to all advertisers

Social Facebook Lead Ads opens up to all advertisers

6y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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Social Media Marketing Budgets and ROI: How to Plan for 2016

Social Social Media Marketing Budgets and ROI: How to Plan for 2016

6y Jasmine Sandler

Social Media Marketing Budgets and ROI: How to Pla...

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...

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Does Your Brand Need a Human in the Loop?

Marketing Does Your Brand Need a Human in the Loop?

6y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

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How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Community Management How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

6y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

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What Does Meditation Have in Common With Digital Marketing?

Asia What Does Meditation Have in Common With Digital Marketing?

6y Mandeep Grover

What Does Meditation Have in Common With Digital M...

After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Read More...

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Keeping Up With Social Media as Your B2B Marketing Organization Grows

Social Keeping Up With Social Media as Your B2B Marketing Organization Grows

7y Jasmine Sandler

Keeping Up With Social Media as Your B2B Marketing...

As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Read More...

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Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

Asia Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

7y Sophie Loras

Cellarmaster Wines Trials Virtual Pop-Up Store in ...

Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...

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Is Facebook Set to Become the Google of Social Media?

Social Is Facebook Set to Become the Google of Social Media?

7y Emily Alford

Is Facebook Set to Become the Google of Social Med...

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...

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The Marketing Cloud: Broken Promises or a Work in Progress?

Asia The Marketing Cloud: Broken Promises or a Work in Progress?

7y Ohad Hecht

The Marketing Cloud: Broken Promises or a Work in ...

Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...

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O2O and Indonesia's E-Commerce Scene

Asia O2O and Indonesia's E-Commerce Scene

7y Safitri Sri

O2O and Indonesia's E-Commerce Scene

Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...

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How Social Is Your Business, Anyway?

Social How Social Is Your Business, Anyway?

7y Michelle Killebrew

How Social Is Your Business, Anyway?

Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...

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Companies Don’t Have Relationships, People Do: The Power of Social Signals

Automation Companies Don’t Have Relationships, People Do: The Power of Social Signals

7y Ramon Ray

Companies Don’t Have Relationships, People Do: The...

Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...

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Beyond Tweets: How Social and CRM Are Joining Forces

Automation Beyond Tweets: How Social and CRM Are Joining Forces

7y Ramon Ray

Beyond Tweets: How Social and CRM Are Joining Forc...

By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...

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Owned Data, Paid Success

Email Owned Data, Paid Success

7y Dave Hendricks

Owned Data, Paid Success

Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...

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When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

Automation When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

7y Ramon Ray

When Will LinkedIn Launch a CRM Service? Should CR...

Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...

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Kimpton Hotels Uses CRM to Confer Karma on Guests

Marketing Kimpton Hotels Uses CRM to Confer Karma on Guests

7y Susan Kuchinskas

Kimpton Hotels Uses CRM to Confer Karma on Guests

Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...

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