American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleChina is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View articleThere's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...
View articleWhat does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleHow can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleToday, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
View articleRather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...
View articleAfter using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Read More...
View articleAs your company grows, you will need to put more effort into supporting and maintaining your social media programs. Read More...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
View articleFacebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...
View articleHas the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...
View articleBrands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...
View articleEvolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Read More...
View articleMarketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...
View articleBy combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleIs a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View article