Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...
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View articleClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...
View articleChina's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
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View articleIs your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...
View articleKen Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...
View articleNike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...
View articleMove over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...
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