Segmented Social Marketing Grows MGM Revenues by 300 Percent
Social

Segmented Social Marketing Grows MGM Revenues by 300 Percent

10y Susan Kuchinskas

Segmented Social Marketing Grows MGM Revenues by 3...

Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...

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How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com
Social

How to Master the Art of Social Sales and an Interview With the CEO of Nimb...

10y Jasmine Sandler

How to Master the Art of Social Sales and an Inter...

Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...

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Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age
Marketing

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digi...

10y ClickZ News Staff

Spotlight on TD Ameritrade's CMO: Building a New B...

ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...

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China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features
Asia

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Featur...

10y Adaline Lau

China's Enterprise Weibo to Win Advertisers With E...

China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...

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Six Things Digital Marketers Must Know in 2013
Asia

Six Things Digital Marketers Must Know in 2013

11y Ohad Hecht

Six Things Digital Marketers Must Know in 2013

With so much to take in and learn, let me hash down all the hoopla to what you really must know. Read More...

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Social Media - Is Corporate Marketing Really Getting It?
Asia

Social Media - Is Corporate Marketing Really Getting It?

12y Stephen Hay

Social Media - Is Corporate Marketing Really Getti...

Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...

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ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Asia

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

12y Alvin Wang Graylin

ClickZ Connect: How to Use Weibo Marketing to Driv...

Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...

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Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Asia

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

12y Adaline Lau

Nike Rolls Out its First Social Loyalty Program vi...

Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...

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The Next Big Thing in Local Mobile Marketing
Asia

The Next Big Thing in Local Mobile Marketing

12y Andy Chang

The Next Big Thing in Local Mobile Marketing

Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...

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