Key Insights: Leaders harness social media for digital transformation and customer service

Digital Leaders Key Insights: Leaders harness social media for digital transformation and customer service

7m Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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Meeker's Internet Trends Report: How social media affects customer support

Social Meeker's Internet Trends Report: How social media affects customer support

4y Tereza Litsa

Meeker's Internet Trends Report: How social media ...

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...

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Four ways brands can ensure they delight their customers on social media

Community Management Four ways brands can ensure they delight their customers on social media

4y Andrew Warren-Payne

Four ways brands can ensure they delight their cus...

With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...

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Five reasons why you should invest in social customer service

Community Management Five reasons why you should invest in social customer service

5y Rebecca Sentance

Five reasons why you should invest in social custo...

If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your bran...

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Preparing for the fourth stage of social customer connection

More News Preparing for the fourth stage of social customer connection

5y Dale Roberts

Preparing for the fourth stage of social customer ...

The way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can be equated to the...

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What makes Ben & Jerry's so good at social?

Social What makes Ben & Jerry's so good at social?

5y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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Connect with experts to improve your customer support experience

Social Media Connect with experts to improve your customer support experience

5y Dave Evans

Connect with experts to improve your customer supp...

It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...

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What Facebook Messenger's evolution means for advertisers

Social Media What Facebook Messenger's evolution means for advertisers

5y Morgan Swingle

What Facebook Messenger's evolution means for adve...

As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...

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The social customer service gap

More News The social customer service gap

5y Dale Roberts

The social customer service gap

Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks G...

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How KLM uses China's WeChat for customer service

Asia How KLM uses China's WeChat for customer service

5y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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What is x-commerce and why should marketers care?

Asia What is x-commerce and why should marketers care?

5y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

More News The Digital Download: Apple gets current, Google and billboards get futuristic

5y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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Powerball math, Facebook, and how to build a proper social support site

Community Management Powerball math, Facebook, and how to build a proper social support site

5y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

5y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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How three brands used Pinterest to win consumers and why you should too

Marketing How three brands used Pinterest to win consumers and why you should too

5y Tessa Wegert

How three brands used Pinterest to win consumers a...

In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...

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How Facebook is focusing on SMBs in 2016

Social How Facebook is focusing on SMBs in 2016

5y Angie Pascale

How Facebook is focusing on SMBs in 2016

Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...

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Why W Hotels is dying a social death on Facebook and Twitter

Social Why W Hotels is dying a social death on Facebook and Twitter

5y Yuyu Chen

Why W Hotels is dying a social death on Facebook a...

An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...

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What does a good ecommerce returns process look like?

Insights What does a good ecommerce returns process look like?

5y Graham Charlton

What does a good ecommerce returns process look li...

Returns are a big issue for online retailers, and even more so in the run up to Christmas. In this season, returns are likely to be higher as a result...

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What does the ideal shopping cart page look like?

Ecommerce What does the ideal shopping cart page look like?

5y Graham Charlton

What does the ideal shopping cart page look like?

The shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...

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Why marketing is your organisational glue

More News Why marketing is your organisational glue

5y Linus Gregoriadis

Why marketing is your organisational glue

As an integrated customer experience becomes increasingly important for commercial success, a key trend for businesses is the emergence of the marketi...

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8 simple tips for social customer service best practice

Insights 8 simple tips for social customer service best practice

6y Leighann Morris

8 simple tips for social customer service best pra...

Despite increasing advice on the web that highlights how to implement a great social customer service strategy, so many brands are getting it totally ...

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