Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs?
By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips.
Tint's founder Tim Sae Koo explains how his company helps brands create social hubs on their websites.
Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world.
How the interest graph has shaped the Japanese social media landscape
Instead of diving straight into digital executions, let's examine the bigger picture for this year.
Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers.