The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleMarketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Rea...
View articleIn order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articleThe social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...
View articleAre brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...
View articleHere are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...
View articleLike a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planni...
View articleA study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Read...
View articleIf a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic market...
View articleGigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...
View articleYou can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....
View articleDaina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...
View articleIt’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...
View articleThere's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...
View articleThese three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Read More...
View articleHow do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Read More...
View articleFind out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Read More...
View articleIn the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routi...
View articleWhat works in the U.S. doesn't always work in Asia. Consider these three factors. Read More...
View articleConsider these approaches. Read More...
View articleWith technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...
View articleMake sure you are aware of the pitfalls in selection. Here's what you can do now. Read More...
View articleThere's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some m...
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