Building Champions: The New Role of the CFO
Marketing

Building Champions: The New Role of the CFO

10y Dave Evans

Building Champions: The New Role of the CFO

The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...

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10 Questions to Ask Your Social Media Audience
Social

10 Questions to Ask Your Social Media Audience

10y Bob Cargill

10 Questions to Ask Your Social Media Audience

Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...

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How to Produce Content That Answers Questions and Educates Everyone
Automation

How to Produce Content That Answers Questions and Educates Everyone

10y Christian Nahas

How to Produce Content That Answers Questions and ...

Marketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Rea...

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4 Digital Tools for Trend Scouting and Ideation
Marketing

4 Digital Tools for Trend Scouting and Ideation

10y Thomas Mueller

4 Digital Tools for Trend Scouting and Ideation

In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...

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Building Advocates, and Why It Really Matters
Social

Building Advocates, and Why It Really Matters

10y Dave Evans

Building Advocates, and Why It Really Matters

Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...

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Conquering Social Marketing Fears– Part 2
Social

Conquering Social Marketing Fears– Part 2

10y Kimberley Brind

Conquering Social Marketing Fears– Part 2

Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...

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Tesco Taps Fans to Create Social Wine
Ecommerce

Tesco Taps Fans to Create Social Wine

10y Lisa Lacy

Tesco Taps Fans to Create Social Wine

The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...

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Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement
Social

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engage...

10y Stephanie Miller

Wherefore Art Thou Manners? Internet Trolls Are a ...

Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...

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5 Things Small Business Owners Can Do Today to Get Ahead Using Social
Asia

5 Things Small Business Owners Can Do Today to Get Ahead Using Social

10y Peter Dingle

5 Things Small Business Owners Can Do Today to Get...

Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...

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The Race for Social Media Marketing
Automation

The Race for Social Media Marketing

10y Christian Nahas

The Race for Social Media Marketing

Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planni...

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Social Media Can Power Your Sales Pipeline
Social

Social Media Can Power Your Sales Pipeline

10y Russ Fradin

Social Media Can Power Your Sales Pipeline

A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Read...

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Invite Social Media Influencers to Your Brand's Home
Social

Invite Social Media Influencers to Your Brand's Home

10y Russ Fradin

Invite Social Media Influencers to Your Brand's Ho...

If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic market...

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No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations
Social

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

10y John Elkaim

No.2 Most Read Article of 2013: Say Goodbye to the...

Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...

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In Social Media, Everyone Has 'The Right' To Be Offended
Community Management

In Social Media, Everyone Has 'The Right' To Be Offended

10y Liana Evans

In Social Media, Everyone Has 'The Right' To Be Of...

You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....

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#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution
Conference Coverage

#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

10y Liva Judic

#SESCHI: Performics CEO Sets Ground for Participat...

Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...

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5 Reasons No One Clicks Through On Your Brand's Tweets
Social

5 Reasons No One Clicks Through On Your Brand's Tweets

11y John Lee

5 Reasons No One Clicks Through On Your Brand's Tw...

It’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...

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Get Your Campaign in the Social Stream This Holiday Season
Social

Get Your Campaign in the Social Stream This Holiday Season

11y Roger Katz

Get Your Campaign in the Social Stream This Holida...

There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...

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Create Audience Experiences That Drive Recommendations
Social

Create Audience Experiences That Drive Recommendations

11y Dave Evans

Create Audience Experiences That Drive Recommendat...

These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Read More...

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Demand Generation + Social + Mobile = BFFs
Social

Demand Generation + Social + Mobile = BFFs

11y Michelle Killebrew

Demand Generation + Social + Mobile = BFFs

How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Read More...

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The 5 Ws of Social Media (and the H)
Social

The 5 Ws of Social Media (and the H)

11y Jasmine Sandler

The 5 Ws of Social Media (and the H)

Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Read More...

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5 Times It's Better to Be Silent on Social Media
Social

5 Times It's Better to Be Silent on Social Media

11y John Lee

5 Times It's Better to Be Silent on Social Media

In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routi...

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The Trouble With Social Media Monitoring in Asia
Asia

The Trouble With Social Media Monitoring in Asia

11y Jon Wade

The Trouble With Social Media Monitoring in Asia

What works in the U.S. doesn't always work in Asia. Consider these three factors. Read More...

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Tips for Monitoring Brand Reputation Across Different Languages
Asia

Tips for Monitoring Brand Reputation Across Different Languages

12y Christian Arno

Tips for Monitoring Brand Reputation Across Differ...

Consider these approaches. Read More...

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Going Non-English: A Look at Chinese Search and Social Listening
Analytics

Going Non-English: A Look at Chinese Search and Social Listening

12y Yean Cheong

Going Non-English: A Look at Chinese Search and So...

With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...

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Selecting the Right Channels for B2B Social Media
Asia

Selecting the Right Channels for B2B Social Media

12y Jon Hoel

Selecting the Right Channels for B2B Social Media

Make sure you are aware of the pitfalls in selection. Here's what you can do now. Read More...

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Social Media for B2B Businesses: Missed Opportunity?
Asia

Social Media for B2B Businesses: Missed Opportunity?

12y RP Singh

Social Media for B2B Businesses: Missed Opportunit...

There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some m...

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