Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Marketing Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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Five changes in social advertising for brands during COVID-19

Digital Marketing Five changes in social advertising for brands during COVID-19

4y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019

Digital Advertising Facebook’s Power5 tactics: How to advertise on Facebook in 2019

5y Brian Bowman

Facebook’s Power5 tactics: How to advertise on Fac...

Facebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...

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Instagram introduces ads to the “Explore” feed

Social Media Marketing Instagram introduces ads to the “Explore” feed

5y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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LinkedIn introduces Objective Based Advertising

Digital Marketing LinkedIn introduces Objective Based Advertising

5y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Digital Marketing Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

5y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Mobile It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

5y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Will Instagram crack the local commerce code?

Will Instagram crack the local commerce code?

7y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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6 critical steps to succeeding with Facebook Canvas

6 critical steps to succeeding with Facebook Canvas

7y Will Conboy

6 critical steps to succeeding with Facebook Canva...

Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...

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Twitter introduces pre-roll ads for Periscope

Twitter introduces pre-roll ads for Periscope

7y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Optimizing Facebook ads for success and better ROI in 2017

Optimizing Facebook ads for success and better ROI in 2017

7y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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