Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
View articleA Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...
View articleInsights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...
View articleCOVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...
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Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...
View articleSpend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...
View articleAnd nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...
View articleFrom more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
View articleInstagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleTop email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View articleA new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...
View articleInstagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...
View articleThe average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...
View articleTop insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...
View articleCEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...
View articlePeople spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...
View articleThe five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...
View articleTheir updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleTikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...
View articleTop social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...
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