Five ways President Trump takes advantage of social media
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
social media marketing
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
The inevitable rise of pet influencers
Move over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur and four legs.
How a social audit resulted in increased market share for Simon G. Jewelry
Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next level.
Tips to boost B2C sales into China using Alibaba
How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeast Asia, Tmall Global HK, shares his tips for B2C ecommerce marketing into China.
How brands like Netflix and Spotify use data visualisation for social campaigns
Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out data's creative side.
What is appropriate (and inappropriate) content for LinkedIn?
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.
A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat
We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to ... read more
Five lessons in viral advertising from AirBnB
At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ... read more
