The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quicker and more convenient to book travel - but this concentrates power in the hands of 'gatekeepers' like Google and Facebook. How can travel brands adapt and stay competitive?
Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands when they least expect it. If they're able to respond quickly enough, they can sometimes reap significant rewards. Here's what brands need to know about rapid-response marketing.
The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social networks came from somewhere - and those brands who were prescient enough to get in on the ground floor were able to reap the "early adopter" rewards.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Internet Trends Report 2017 looks at how social media has affected customer service.
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way ... read more
ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social campaigns to improve engagement, reach, conversion and, ultimately, return on investment.
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what metrics should you use to measure it, and what tools are available to help you capture the right data?
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.
How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
