Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three quick tips to keep your customers happy.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Facebook is a brilliant tool in the content marketer’s arsenal.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
What would we do without social media?
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.