The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social networks came from somewhere - and those brands who were prescient enough to get in on the ground floor were able to reap the "early adopter" rewards.
The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Internet Trends Report 2017 looks at how social media has affected customer service.
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way ... read more
ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social campaigns to improve engagement, reach, conversion and, ultimately, return on investment.
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what metrics should you use to measure it, and what tools are available to help you capture the right data?
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.
How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use.
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, prompting the question: is SMS still relevant?
Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlimited shelf space. But while selling high-value, limited-edition products is big business, so is scalping them. How can retailers fight back?
For years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsites from the ineffective ones? Here are eight components of a successful microsite, together with brands who are putting them into action.
The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But with a small group of mega-companies increasingly dominating the online landscape, is it time for regulators to step in? What would this mean for the marketing industry?
