Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Multichannel customer service is a must in 2016. Who's doing it best?
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Three clever social media campaigns in China work hard on earned media to help them go viral.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more