It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual ... read more
It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to ... read more
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
We’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach ... read more
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage.
Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in ... read more
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of ... read more
Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands.