When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real ... read more
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that can help.
Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook.
As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday season.
Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital Service.
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.