Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find
According to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage even more users to collect their favourite posts in one place.
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should
The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobile app.
Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform.
Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get their football fix.
This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy:
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness?