Avatars in advertising: Why Gucci used Genies to appeal to Gen Z
Emerging Technology

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

5y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019
Digital Advertising

Facebook’s Power5 tactics: How to advertise on Facebook in 2019

5y Brian Bowman

Facebook’s Power5 tactics: How to advertise on Fac...

Facebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...

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How will deepfakes in influencer marketing affect brands?
Ethical marketing

How will deepfakes in influencer marketing affect brands?

5y Emily Alford

How will deepfakes in influencer marketing affect ...

Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....

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Digital ad spend: Paid search continues to dominate in 2019
Digital Advertising

Digital ad spend: Paid search continues to dominate in 2019

5y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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Five ways to up your social media ante with conversational AI
AI & Automation

Five ways to up your social media ante with conversational AI

5y Kartik Walia

Five ways to up your social media ante with conver...

From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...

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Four cool ecommerce offerings from Pinterest and how brands use them
Ecommerce

Four cool ecommerce offerings from Pinterest and how brands use them

5y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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People are reducing their Facebook usage: What marketers need to know
Digital Marketing

People are reducing their Facebook usage: What marketers need to know

5y Tereza Litsa

People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Instagram introduces ads to the “Explore” feed
Industry Developments

Instagram introduces ads to the “Explore” feed

5y Jacqueline Dooley

Instagram introduces ads to the “Explore” feed

Instagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...

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LinkedIn introduces Objective Based Advertising
Digital Marketing

LinkedIn introduces Objective Based Advertising

5y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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How Walgreens is differentiating and personalizing its customer experience
Digital Transformation

How Walgreens is differentiating and personalizing its customer experience

5y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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A brief look at the state of influencer marketing
Social media

A brief look at the state of influencer marketing

5y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2
AR & VR

AR, voice technology, and social media wellbeing in 2019: Mary Meeker part ...

5y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report
Digital Marketing

Social media usage and advertising 2019, per Mary Meeker’s Internet Trends ...

5y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)
Social media

The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use...

5y Jacqueline Dooley

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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Ten examples of how brands stand out on Instagram
Brand awareness

Ten examples of how brands stand out on Instagram

5y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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What types of video content on social do consumers engage with most?
Social media

What types of video content on social do consumers engage with most?

5y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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The social media channels that marketers plan to use over the next 12 months
Digital Marketing

The social media channels that marketers plan to use over the next 12 month...

5y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Survey: Nearly 100% of social media users visit at least four platforms a day
Digital Marketing

Survey: Nearly 100% of social media users visit at least four platforms a d...

5y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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Social advertising channels 2019: Growth, trends, spend
Social media

Social advertising channels 2019: Growth, trends, spend

5y Tereza Litsa

Social advertising channels 2019: Growth, trends, ...

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...

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On D2C digital ad spend, Google and Facebook still beat Amazon
Digital Advertising

On D2C digital ad spend, Google and Facebook still beat Amazon

5y Jacqueline Dooley

On D2C digital ad spend, Google and Facebook still...

New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%
Disruptive MarTech

Photoslurp: How user-generated content (UGC) can increase online sales by 1...

5y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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The 10 types of social and relationship-based marketing platforms
Disruptive MarTech

The 10 types of social and relationship-based marketing platforms

5y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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Instagram tests hiding likes: Top announcements from the F8 Conference
Digital Marketing

Instagram tests hiding likes: Top announcements from the F8 Conference

5y Tereza Litsa

Instagram tests hiding likes: Top announcements fr...

The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...

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Research: How the human body can predict what makes content go viral
Analytics

Research: How the human body can predict what makes content go viral

5y Domenica D'Ottavio

Research: How the human body can predict what make...

A recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...

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Facebook rolls out their biggest redesign in five years: What does it mean for marketers?
Digital Marketing

Facebook rolls out their biggest redesign in five years: What does it mean ...

5y Tereza Litsa

Facebook rolls out their biggest redesign in five ...

Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...

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Facebook Stories reach 500 million daily users: What it means for your brand
Digital Marketing

Facebook Stories reach 500 million daily users: What it means for your bran...

5y Tereza Litsa

Facebook Stories reach 500 million daily users: Wh...

Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?
Digital Marketing

TikTok was the most downloaded social media app Q1 2019. Should your brand ...

5y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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