Q&A with Linqia COO Daniel Schotland on the power of influencer marketing
Disruptive MarTech

Q&A with Linqia COO Daniel Schotland on the power of influencer marketi...

5y Tessa Judge

Q&A with Linqia COO Daniel Schotland on the po...

Linqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...

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Top 11 social media marketing tools for 2019
Digital Marketing

Top 11 social media marketing tools for 2019

5y Tereza Litsa

Top 11 social media marketing tools for 2019

Top social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...

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Eight tips to use Instagram more effectively to drive action
Digital Marketing

Eight tips to use Instagram more effectively to drive action

5y Tereza Litsa

Eight tips to use Instagram more effectively to dr...

Instagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...

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Study: How people use Instagram to research, discover, and make purchasing decisions
Digital Marketing

Study: How people use Instagram to research, discover, and make purchasing ...

5y Tereza Litsa

Study: How people use Instagram to research, disco...

A study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...

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The future of Facebook according to Zuckerberg and how it affects social media marketing
Social media

The future of Facebook according to Zuckerberg and how it affects social me...

5y Tereza Litsa

The future of Facebook according to Zuckerberg and...

Facebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...

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Three shoestring social media strategies to amplify your brand presence
Social media

Three shoestring social media strategies to amplify your brand presence

5y Tiffany Delmore

Three shoestring social media strategies to amplif...

60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...

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Eight tips to improve your Snapchat marketing strategy
Digital Marketing

Eight tips to improve your Snapchat marketing strategy

5y Tereza Litsa

Eight tips to improve your Snapchat marketing stra...

More than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences.  ...

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Twitter marketing 2019: Eight tips to win
Social media

Twitter marketing 2019: Eight tips to win

5y Lucy Barret

Twitter marketing 2019: Eight tips to win

Twitter content marketing continues to get more complex with each passing day. Tips for a unique approach to your Twitter marketing strategy in 2019. ...

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Five red flags that will help you spot fake influencers
Social media

Five red flags that will help you spot fake influencers

5y Jessica Butner

Five red flags that will help you spot fake influe...

Did you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...

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Facebook marketing: What’s working in 2019?
Digital Marketing

Facebook marketing: What’s working in 2019?

5y Tereza Litsa

Facebook marketing: What’s working in 2019?

Based on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook mar...

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Viral marketing: Lessons from the world record egg
Content

Viral marketing: Lessons from the world record egg

5y Muradul Islam

Viral marketing: Lessons from the world record egg

A picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...

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Snapchat Advertising: How to create your Snapchat Ads
Digital Marketing

Snapchat Advertising: How to create your Snapchat Ads

5y Tereza Litsa

Snapchat Advertising: How to create your Snapchat ...

An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...

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Super Bowl ads cost millions of dollars. Are they worth it?
Digital Advertising

Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Six examples of digital storytelling consumers care about
Content

Six examples of digital storytelling consumers care about

5y Tiffany Delmore

Six examples of digital storytelling consumers car...

Technology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...

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Five tips to increase social media engagement
Social media

Five tips to increase social media engagement

5y Syed Balkhi

Five tips to increase social media engagement

77% of people in the US have a social media account. But few brands succeed at engaging followers. Here's how you can increase social media engagement...

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How to keep social strategy in line with marketing personas
Social media

How to keep social strategy in line with marketing personas

5y Tiffany Delmore

How to keep social strategy in line with marketing...

Many marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...

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What does the future hold for influencer marketing?
Social & Community

What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Eight tools to save time with social media automation
Disruptive MarTech

Eight tools to save time with social media automation

5y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

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Six key social media marketing trends for 2019
Digital Marketing

Six key social media marketing trends for 2019

5y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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Using “emotions” in your social media strategy: Best practices
Social media

Using “emotions” in your social media strategy: Best practices

5y Guy Sheetrit

Using “emotions” in your social media strategy: Be...

Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...

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How to improve your social strategy using neuroscience
Digital Marketing

How to improve your social strategy using neuroscience

5y Tereza Litsa

How to improve your social strategy using neurosci...

Social media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy? Read More...

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5 Instagram marketing tips for better ROI
Social media

5 Instagram marketing tips for better ROI

5y Guy Sheetrit

5 Instagram marketing tips for better ROI

Depending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...

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Tips for using influencers in your Amazon holiday strategy  
Digital Marketing

Tips for using influencers in your Amazon holiday strategy  

5y Josh Neblett

Tips for using influencers in your Amazon holiday ...

49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...

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Is any social media engagement good engagement?
Social media

Is any social media engagement good engagement?

5y Joe Carrozza

Is any social media engagement good engagement?

In the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...

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Social media Stories on the rise in 2018 holiday ads
Digital Marketing

Social media Stories on the rise in 2018 holiday ads

5y Kimberly Collins

Social media Stories on the rise in 2018 holiday a...

38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...

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Location, location, location: Where do Snapchat users go before shopping?
Social media

Location, location, location: Where do Snapchat users go before shopping?

5y Mike O'Brien

Location, location, location: Where do Snapchat us...

Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...

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Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.
Disruptive MarTech

Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, A...

6y Kimberly Collins

Weekly martech review: BrandTotal $6m funding, Sal...

We review the top news in martech from the week of September 24–October 1, 2018. Read More...

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