What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten
Ecommerce

What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weinga...

6y Mike O'Brien

What makes Pinterest so shoppable?: Q&A with P...

We spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo
Disruptive MarTech

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API...

6y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

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Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business
Disruptive MarTech

Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHea...

6y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

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Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m
Disruptive MarTech

Weekly martech review: Uberall acquires competitor, Amazon unifies ad produ...

6y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

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Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president
Disruptive MarTech

Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Mark...

6y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign
Disruptive MarTech

Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Ana...

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

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3 common misconceptions marketers have about Gen Z
Leadership

3 common misconceptions marketers have about Gen Z

6y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

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Social media marketing is evolving, here's how to keep up
Digital Marketing

Social media marketing is evolving, here's how to keep up

6y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

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Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe
Disruptive MarTech

Weekly MarTech review: Google beta launches Google Signals, Facebook offers...

6y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

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Why influencer marketing is the best option for your e-commerce business
Ecommerce

Why influencer marketing is the best option for your e-commerce business

6y Natalia Kharchenko

Why influencer marketing is the best option for yo...

Influencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large ...

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Mobile customers want brands to be more like Uber when they shop locally
Mobile

Mobile customers want brands to be more like Uber when they shop locally

6y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple
Digital Advertising

ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?
Leadership

Attention seeking announcements: Is causing a stir on social always a smart...

6y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers
Ecommerce

How Best Buy, Charlotte Russe, and IKEA shape their stores around the next ...

6y Mike O'Brien

How Best Buy, Charlotte Russe, and IKEA shape thei...

As the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...

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Facebook and Twitter focus on ad transparency - what does this mean for marketers?
Disruptive MarTech

Facebook and Twitter focus on ad transparency - what does this mean for mar...

6y Tereza Litsa

Facebook and Twitter focus on ad transparency - wh...

Facebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...

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How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience
Ecommerce

How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experie...

6y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson
Search

Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

6y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect
Content

The evolution of brand storytelling: How Johnson & Johnson finds storie...

6y Tim Flagg

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand
Finance

"Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us
Leadership

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

6y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Ecommerce

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough ...

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics
Digital Advertising

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers
Mobile

[Study] Capitalizing on "mobile moments" is the key to connecting with cons...

6y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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[Study] 95% of marketers are banking on live video this year
Content

[Study] 95% of marketers are banking on live video this year

6y Mike O'Brien

[Study] 95% of marketers are banking on live video...

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...

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ClickZ's Super Bowl LII winners, with a technology twist
Digital Advertising

ClickZ's Super Bowl LII winners, with a technology twist

6y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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