Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...
View articleWhile we have heard lots of predictions for 2018, here we look at what we can take from 2017 to inform our strategy in 2018. Read More...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...
View articleAmazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleEight tools to create a successful influencer marketing campaign Read More...
View articleQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articlePeople digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...
View articleThe way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...
View articleCutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...
View articleThe vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...
View articleThe rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...
View articleWhat’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View article‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...
View articleDespite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleThe internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...
View articleTwitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
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