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    Location and lenses: What does the future look like for Snapchat?
    Social & Community

    Location and lenses: What does the future look like for Snapchat?

    6y Mike O'Brien

    Location and lenses: What does the future look lik...

    Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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    Move up the metrics value chain: social shares are great, but only if they lead to outcomes
    Analytics

    Move up the metrics value chain: social shares are great, but only if they ...

    8y Adam Singer

    Move up the metrics value chain: social shares are...

    Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...

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