Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.
To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.
Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.
ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and will take place from June 30 to July 2, 2015.
A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant?
A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game.
Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.
Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.
The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events.