Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

8y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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How retailers can use video for their e-commerce sites

How retailers can use video for their e-commerce sites

8y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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Building brand advocates in a connected world

Building brand advocates in a connected world

8y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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Marketers Who Ignore Connected TV May Be Left in the Dust

Marketers Who Ignore Connected TV May Be Left in the Dust

9y Emily Alford

Marketers Who Ignore Connected TV May Be Left in t...

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...

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Save the Date: "One-Stop Digital" for Big Data & Analytics

Save the Date: "One-Stop Digital" for Big Data & Analytics

9y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

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TV Becomes Major Driver of Social Activity [Study]

TV Becomes Major Driver of Social Activity [Study]

9y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

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Super Bowl Fans Ready to Engage With Brand Ads on Social

Super Bowl Fans Ready to Engage With Brand Ads on Social

9y Yuyu Chen

Super Bowl Fans Ready to Engage With Brand Ads on ...

A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...

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Social TV: Myth or Reality?

Social TV: Myth or Reality?

9y Mandeep Grover

Social TV: Myth or Reality?

Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...

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Social TV Tweeters = Greater Consumers

Social TV Tweeters = Greater Consumers

10y Mike O'Brien

Social TV Tweeters = Greater Consumers

Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...

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SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

10y Lisa Lacy

SnappyTV Acquisition and GIF Support Mean New Ad O...

The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...

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Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

10y Yuyu Chen

Target Turns TV Viewership Into a Shoppable Experi...

Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...

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Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

10y Lisa Lacy

Twitter Launches Marketing Platform Program, Plans...

The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. I...

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Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen: 73% of Brand Tweeters Also Tweet About TV

10y Yuyu Chen

Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about T...

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What Consumers & Brands Really Want from Smart TV

What Consumers & Brands Really Want from Smart TV

10y Gary Stein

What Consumers & Brands Really Want from Smart TV

The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...

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Binge Watching: The End of Second Screen Social Sharing?

Binge Watching: The End of Second Screen Social Sharing?

10y Paul Chaney

Binge Watching: The End of Second Screen Social Sh...

Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...

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TNT's MobCity "Adaptweetion" Further Blurs TV & Social

TNT's MobCity "Adaptweetion" Further Blurs TV & Social

10y Mary Lisbeth D'Amico

TNT's MobCity "Adaptweetion" Further Blurs TV &...

The first screenplay to be released over Twitter is one more step towards screen convergence. Read More...

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Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

10y Jessica Lee

Twitter Ads Feature 'TV Conversation Targeting' No...

Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conver...

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Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

10y Mary Lisbeth D'Amico

Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of...

Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...

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DieHard Zombie Spot Makes Leap From YouTube to TV

DieHard Zombie Spot Makes Leap From YouTube to TV

10y Matt Kapko

DieHard Zombie Spot Makes Leap From YouTube to TV

A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...

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Wrestling Lays the SmackDown on Second Screen Social TV

Wrestling Lays the SmackDown on Second Screen Social TV

10y Andy Cronin

Wrestling Lays the SmackDown on Second Screen Soci...

As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...

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2014: The Year of Social TV

2014: The Year of Social TV

10y Marko Muellner

2014: The Year of Social TV

Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...

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One Screen, Two Screens, We All Scream for Multi-Screens

One Screen, Two Screens, We All Scream for Multi-Screens

10y David Toner

One Screen, Two Screens, We All Scream for Multi-S...

Social and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...

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Will Twittervision Transform US TV Advertising?

Will Twittervision Transform US TV Advertising?

11y Pelin Thorogood

Will Twittervision Transform US TV Advertising?

Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...

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It's Not Either/or: TV and Social Advertising Complement Each Other

It's Not Either/or: TV and Social Advertising Complement Each Other

11y Dilip Venkatachari

It's Not Either/or: TV and Social Advertising Comp...

Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...

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China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More

11y Adaline Lau

China's Social Media Landscape 2013 - CIC CEO on S...

CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...

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SES New York Keynote Speaker Says Internet Is TV's Best Friend

SES New York Keynote Speaker Says Internet Is TV's Best Friend

11y Greg Jarboe

SES New York Keynote Speaker Says Internet Is TV's...

According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can...

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