Eight free social media management tools that are easy to use
Analytics

Eight free social media management tools that are easy to use

8y Yuyu Chen

Eight free social media management tools that are ...

If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...

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Optimization key to Indonesian success for mobile and video in 2016
Asia

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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Why W Hotels is dying a social death on Facebook and Twitter
Social

Why W Hotels is dying a social death on Facebook and Twitter

8y Yuyu Chen

Why W Hotels is dying a social death on Facebook a...

An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing...

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Consistency Matters in Social Customer Care: Three Things to Help Get it Right
Marketing

Consistency Matters in Social Customer Care: Three Things to Help Get it Ri...

9y Dave Evans

Consistency Matters in Social Customer Care: Three...

Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...

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Top 5 Most Socially Devoted Brands on Twitter [Survey]
Social

Top 5 Most Socially Devoted Brands on Twitter [Survey]

11y Susan Kuchinskas

Top 5 Most Socially Devoted Brands on Twitter [Sur...

Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four ...

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Venture Capitalists' Dollars Flow Into Ad Tech
Marketing

Venture Capitalists' Dollars Flow Into Ad Tech

11y Susan Kuchinskas

Venture Capitalists' Dollars Flow Into Ad Tech

Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...

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