If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management tools.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing or two from W Hotels in order to avoid some common social marketing mistakes.
Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy.
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value.