The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region.
In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part.
Chinese Internet is not complicated. Remember, it is a seller's market.
Global email standard rules don't apply in China; here's how you should localise for the market.
China's email practices and policies are constantly evolving; here are three you shouldn't ignore.
Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages.