In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory ... read more
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining the concept of TV.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
It's game on as big Asian brands pursue their globalization strategies.
Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.
Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.
With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value.
In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing.