How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

Digital Marketing How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

5y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

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Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time

8y Mike O'Brien

Throwback Thursday: DDB's Chris Brown recalls his ...

In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

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The New Media Meritocracy

The New Media Meritocracy

9y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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The Asian Invasion: Creating New Standards

The Asian Invasion: Creating New Standards

9y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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Marketers Who Ignore Connected TV May Be Left in the Dust

Marketers Who Ignore Connected TV May Be Left in the Dust

9y Emily Alford

Marketers Who Ignore Connected TV May Be Left in t...

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

9y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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Data Breaches and Brand Management: How to Preserve Your Brand Value

Data Breaches and Brand Management: How to Preserve Your Brand Value

9y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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Obama's Privacy Policy Might Be Bad for Marketers

Obama's Privacy Policy Might Be Bad for Marketers

9y Emily Alford

Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...

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Programmatic Ads Can Now Be Served on Your Wearable Device

Programmatic Ads Can Now Be Served on Your Wearable Device

9y Yuyu Chen

Programmatic Ads Can Now Be Served on Your Wearabl...

A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...

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2015 Trend to Watch — The Social Homecoming of Brands

2015 Trend to Watch — The Social Homecoming of Brands

9y Roger Katz

2015 Trend to Watch — The Social Homecoming of Bra...

As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...

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Pandora Goes Ad-Free, for One Hour

Pandora Goes Ad-Free, for One Hour

9y Mike O'Brien

Pandora Goes Ad-Free, for One Hour

In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...

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Brands Are Ready for a Socially Sophisticated 2014 World Cup

Brands Are Ready for a Socially Sophisticated 2014 World Cup

10y Roger Katz

Brands Are Ready for a Socially Sophisticated 2014...

This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...

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Nike, Samsung Top List of 'Braziliant' World Cup Brands

Nike, Samsung Top List of 'Braziliant' World Cup Brands

10y Greg Jarboe

Nike, Samsung Top List of 'Braziliant' World Cup B...

Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...

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Sony Kicks Off World Cup With Fan-Powered Social Media Site

Sony Kicks Off World Cup With Fan-Powered Social Media Site

10y Yuyu Chen

Sony Kicks Off World Cup With Fan-Powered Social M...

Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...

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It’s OK for the Old Dinosaurs to Die

It’s OK for the Old Dinosaurs to Die

10y Jack Aaronson

It’s OK for the Old Dinosaurs to Die

If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...

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Today's Innovation Is Happening in the Home

Today's Innovation Is Happening in the Home

10y Simon Small

Today's Innovation Is Happening in the Home

Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...

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New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

10y Jennifer Wolfe

New gTLDs Are Coming -- Which Brands Are in and Wh...

Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...

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Understanding Digital Customer Engagement on a Physical Level

Understanding Digital Customer Engagement on a Physical Level

11y Mark Ryan

Understanding Digital Customer Engagement on a Phy...

How we can measure physical interaction to better understand customer attention. Read More...

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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

11y Andrew Solmssen

The Ultimate Trojan Horse: Game Boxes Take Enterta...

Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...

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Perception Is Reality in Japan

Perception Is Reality in Japan

11y Andy Radovic

Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...

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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

11y Matt Kapko

Mobile World Congress: Mozilla Lines Up 18 Operato...

If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...

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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

12y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

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Digital Mad Woman: Winkler Founder Agnieszka Winkler

Digital Mad Woman: Winkler Founder Agnieszka Winkler

12y Joan Voight

Digital Mad Woman: Winkler Founder Agnieszka Winkl...

The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Read More...

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HP, Ford and Sony Top Social Mentions List of Brands

HP, Ford and Sony Top Social Mentions List of Brands

12y Search Engine Watch

HP, Ford and Sony Top Social Mentions List of Bran...

Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Read More...

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