A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists.
As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on their own websites.
In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening.
This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month?
Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online.
Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world.
If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out.
Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home.
Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities.
How we can measure physical interaction to better understand customer attention.