Multichannel customer service is a must in 2016. Who's doing it best?
Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of those things, though it did tweet a lot of funny emojis.
Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences.
Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns.
At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement.
Businesses must serve some - but not all - customers in social channels.
When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue.
Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location.
Eight key questions to ask to ensure you're making it easy for customers to do what they came to do.