May | Moving at the speed of flight: Kevin Krone, former CMO of Southwest Airlines
Digital Leaders

May | Moving at the speed of flight: Kevin Krone, former CMO of Southwest A...

7y Rebecca Sentance

May | Moving at the speed of flight: Kevin Krone, ...

Kevin Krone, ClickZ’s Featured Digital Leader for May, talks about his 25-year rise through the ranks of Southwest Airlines: from intern to the compan...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events
Conference Coverage

The Digital Arms Race in San Francisco: New speakers, new formats, new even...

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Five brands nailing multichannel customer service
Multichannel

Five brands nailing multichannel customer service

8y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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Tweets of the Week: Starbucks, singles, and supporting our troops
Social

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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Mobile and the Travel Consumer
Media

Mobile and the Travel Consumer

9y Michael Della Penna

Mobile and the Travel Consumer

Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...

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AOL Allows Advertisers To Target App Users
Media

AOL Allows Advertisers To Target App Users

9y Mike O'Brien

AOL Allows Advertisers To Target App Users

Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...

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Social Engagement Comes in Many Forms [#CZLSF]
Conference Coverage

Social Engagement Comes in Many Forms [#CZLSF]

10y Mike O'Brien

Social Engagement Comes in Many Forms [#CZLSF]

At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...

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What 2 Billion Smartphones Mean for Customer Service
Social

What 2 Billion Smartphones Mean for Customer Service

13y Dave Evans

What 2 Billion Smartphones Mean for Customer Servi...

Businesses must serve some - but not all - customers in social channels. Read More...

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Add SMS to Your Email Program
Email

Add SMS to Your Email Program

13y Mike Hotz

Add SMS to Your Email Program

When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Read More...

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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Marketing

SXSWi Video: Southwest Contest Gets Attendees Sprinting

13y Christopher Heine

SXSWi Video: Southwest Contest Gets Attendees Spri...

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Read More...

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Follow This: How to Create a Compelling Reason to Gain Permission
Email

Follow This: How to Create a Compelling Reason to Gain Permission

14y Simms Jenkins

Follow This: How to Create a Compelling Reason to ...

Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...

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