How Google fights webspam and what you need to learn from this

Search How Google fights webspam and what you need to learn from this

5y Christopher Ratcliff

How Google fights webspam and what you need to lea...

Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk ...

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Why not having DMARC can still hurt your deliverability

Email Why not having DMARC can still hurt your deliverability

6y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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Reviving sluggish sales with email personalization

Acquisition Reviving sluggish sales with email personalization

6y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Two more New Year’s resolutions to add to your list

Email Two more New Year’s resolutions to add to your list

6y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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Five ways to optimize customer loyalty in a changing landscape

Analytics Five ways to optimize customer loyalty in a changing landscape

6y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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What content marketers need to know about RankBrain and SEO

Search What content marketers need to know about RankBrain and SEO

6y Kevin Lee

What content marketers need to know about RankBrai...

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...

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11 tips to document and improve your email marketing program

Email 11 tips to document and improve your email marketing program

6y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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How to use Pinterest Group Boards to drive traffic and increase engagement

Asia How to use Pinterest Group Boards to drive traffic and increase engagement

6y Navneet Kaushal

How to use Pinterest Group Boards to drive traffic...

Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...

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Do you know when to call in the email experts?

Email Do you know when to call in the email experts?

6y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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4 ways to create personalized marketing messages

Email 4 ways to create personalized marketing messages

6y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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Your Email Marketing May Impact Your Rankings

Email Your Email Marketing May Impact Your Rankings

6y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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How Email Works, Part Three: Anatomy of an Email

Advanced Email Marketing How Email Works, Part Three: Anatomy of an Email

6y Derek Harding

How Email Works, Part Three: Anatomy of an Email

In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...

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Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

Email Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

6y Scott Roth

Father of Spam, Mother of Invention: How Much Has ...

Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season

Email 4 B2B Tips You Can’t Afford to Ignore This Holiday Season

7y Steve Denner

4 B2B Tips You Can’t Afford to Ignore This Holiday...

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...

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Do Not Reply to This Email

Advanced Email Marketing Do Not Reply to This Email

7y Jeanne Jennings

Do Not Reply to This Email

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...

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Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Email Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

7y Margaret Farmakis

Summertime and the Blacklisting Is Easy: Tips to S...

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...

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Is Your Email Program Helping or Hindering the Customer Journey?

Email Is Your Email Program Helping or Hindering the Customer Journey?

7y Margaret Farmakis

Is Your Email Program Helping or Hindering the Cus...

Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...

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CASL’s Impact on Email Marketers

Email CASL’s Impact on Email Marketers

7y Jeanne Jennings

CASL’s Impact on Email Marketers

This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...

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Send More, Make More: All the Cool Kids Are Doing It, Right?

B2C Email Marketing Send More, Make More: All the Cool Kids Are Doing It, Right?

7y Jim Davidson

Send More, Make More: All the Cool Kids Are Doing ...

As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...

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Mandatory Email Authentication and What It Means for Marketers

Email Mandatory Email Authentication and What It Means for Marketers

7y Derek Harding

Mandatory Email Authentication and What It Means f...

New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...

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Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

Social Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

8y Jennifer Slegg

Facebook Seeks to Clean Up News Feeds by Targeting...

In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their post...

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10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

Email 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

8y Margaret Farmakis

10 Tips for Inspiring Email Love and Long-Lasting ...

When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...

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Ajax Social Wipes Clean Old Likes and Spam Followers

Marketing Ajax Social Wipes Clean Old Likes and Spam Followers

8y Lisa Lacy

Ajax Social Wipes Clean Old Likes and Spam Followe...

The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Re...

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Email Subject Lines and the Brain

Advanced Email Marketing Email Subject Lines and the Brain

8y Justin Williams

Email Subject Lines and the Brain

Use the programming of the brain to raise open rates. Read More...

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Email Marketing Isn't Dead - You're Probably Just Using It Wrong

Automation Email Marketing Isn't Dead - You're Probably Just Using It Wrong

8y Jon Miller

Email Marketing Isn't Dead - You're Probably Just ...

Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually ...

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A False Dichotomy

Email A False Dichotomy

8y Derek Harding

A False Dichotomy

We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the o...

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On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

B2C Email Marketing On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

8y Tia Matsumoto

On Non-Opener Email Resends: Don't Be a Horse Race...

Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...

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