Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them. Read More...
View articleDon't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Read More...
View articleWhy you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an ema...
View articleFive ways to get your unsubscribe rates to go back to normal. Read More...
View articleIf we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...
View articleBrands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...
View articleThe four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Read More...
View articlePredictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Read...
View articleWhen you market are you doing it in a format that shows off your strengths and uniquely represents your services? Read More...
View articleShouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Read More...
View articleDon't get sucked into the notion that list growth is the absolute highest priority. Read More...
View articleHow to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Read More...
View articleWith so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...
View articleThe damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Read More...
View articleIt may be time to scrub your email list and remove any inactive users. Read More...
View articleFeeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Read More...
View articleWhere or when do you start counting clicks? Read More...
View articleIf you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operat...
View articleFour tips for marketers to ensure their email messages get delivered. Read More...
View articleIf you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part serie...
View articleEnsure that you are giving your customers choice as a default in how or what they want to be communicated about. Read More...
View articleEmail marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...
View articleAn interview with Craig Swerdloff of LeadSpend. Read More...
View articleWe have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Read More...
View articleIt's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Read More...
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