Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS.
Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar?
Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be.
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI?
Here are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers.
This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes.
As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances the shopping experience, reinforces the value proposition of your brand, and keeps subscribers engaged.
New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes.