The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter.
Use the programming of the brain to raise open rates.
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
Identify where you acquire your most valuable, most engaged opt-ins, and brainstorm how you can get more of them.
Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think.
Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address.
Five ways to get your unsubscribe rates to go back to normal.
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?