If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
Don't get sucked into the notion that list growth is the absolute highest priority.
How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand.
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.