Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.
Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.
A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies?
Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit?
In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights.
Mozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firefox.
As lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily in sponsored Wi-Fi.
In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014.
Site embraces advertiser content, rejects IAB standard ads.
When it comes to consuming content online, gender stereotypes remain strong. Vive la difference.