How can augmented reality enhance the experience for sports fans?
AR & VR

How can augmented reality enhance the experience for sports fans?

6y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics
Digital Advertising

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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How Sport England found its authentic marketing voice with ‘This Girl Can’
Marketing

How Sport England found its authentic marketing voice with ‘This Girl Can’

8y Tereza Litsa

How Sport England found its authentic marketing vo...

Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity led to im...

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