Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?"
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
Citi grabbed its most likes and most People Talking About This during the week ending August 2.
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
Hashtag generated 400 tweets since Game 1.
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
App could help NBC glean data about niche interests of its Facebook fans.
MLB reveals social stats from in-game player interaction.